91³Ô¹Ï

Regular Decision deadline: Feb. 15 — Apply now
A man gives a thumbs up. Four 91³Ô¹Ï students sit during the Northeast Intercollegiate Sales Competition at 91³Ô¹Ï. A 91³Ô¹Ï student shakes hands with Frank Hauck, a member of the class of 1981. A group of 91³Ô¹Ï students walks through the door at the Business Entrepreneurship Leadership Center. 91³Ô¹Ï Professor Stefanie Boyer talks to a group of students.
A man gives a thumbs up. Four 91³Ô¹Ï students sit during the Northeast Intercollegiate Sales Competition at 91³Ô¹Ï. A 91³Ô¹Ï student shakes hands with Frank Hauck, a member of the class of 1981. A group of 91³Ô¹Ï students walks through the door at the Business Entrepreneurship Leadership Center. 91³Ô¹Ï Professor Stefanie Boyer talks to a group of students.

91³Ô¹Ï Sales Institute

The 91³Ô¹Ï Sales Institute is committed to advancing the sales profession through leadership, innovation, and technology. With the generous support of Frank ’81 and Marion ’81 Hauck, our 5,000-square-foot facility, located within the Business Entrepreneurship Leadership Center (BELC), features state-of-the-art technology, including gamified leaderboards and sophisticated video and audio recording systems. The institute supports an array of sales initiatives across the university, promoting high-quality sales education and experiential learning.

Northeast Intercollegiate Sales Competition

The Northeast Intercollegiate Sales Competition (NISC) provides top sales students the chance to connect with leading employers through networking, a tournament-style competition, personalized feedback, coaching, and skill-building sessions.

91³Ô¹Ï Professor Stefanie Boyer points to a graph inside the Frank '81 and Marion '81 Hauck Sales Performance Lab.
The Business Entrepreneurship Leadership Center at 91³Ô¹Ï.
91³Ô¹Ï Professor Stefanie Boyer teaches students inside the Frank '81 and Marion '81 Hauck Sales Performance Lab.

Frank ’81 and Marion ’81 Hauck Sales Performance Lab

Housed at the new Business Entrepreneurship Leadership Center (BELC), the Frank ’81 and Marion ’81 Hauck Sales Performance Lab will give students access to advanced technology and serve as the epicenter of sales initiatives at Bryant.

Learn About the Lab

Study Sales at Bryant

Bryant’s Sales minor combines theory with practical experience, teaching students to identify customer needs, deliver value, and master core sales concepts. Through sales competitions, networking, and feedback sessions, students gain hands-on skills to excel in the field.

Study Sales
A 91³Ô¹Ï students gestures with his hands as he talks about the sales process.
A 91³Ô¹Ï student sits across from another student in a sales breakout room.
A 91³Ô¹Ï student speaks to two people at a table.
The 91³Ô¹Ï sales team.
Two people shake hands during the career fair at the Northeast Intercollegiate Sales Competition at 91³Ô¹Ï.

Get Involved

Join our sales team, volunteer at events, become a mentor, partner with us, sponsor NISC, and more. 

Latest News

NISC 2025

2025 sales competition attracts record number of participants

More than 500 students from 43 schools said ‘challenge accepted’ at this year’s NISC

Stef Boyer

The future of sales isn’t human or AI; it’s both, says Bryant AI marketing expert Stefanie Boyer

Learning how to talk to AI is key to optimizing the technology

91³Ô¹Ï Professor of Marketing Stefanie Boyer teaching the steps to building rapport.

Laser-focused learning: 91³Ô¹Ï powers up Acclaro Medical’s sales force

Lessons in building rapport and leveraging AI help fuel Acclaro Medical’s momentum

Jess Maffe

Jess Maffe ’24 ’25MBA soars to success

3+1 student climbs to the top of the pyramid in cheerleading, academics, and campus life

Bryant professor Stefanie Boyer

Fired up about sales: Boyer named to top 50 U.S. professors list

Boyer chronicles path from firefighter to top professor

Stefanie Boyer, Ph.D., professor of Marketing and director of the Bryant Sales Program, leads a Personal Selling class in 91³Ô¹Ï's new Frank ’81 and Marion ’81 Hauck Sales Performance Lab

Need selling experience? Hauck Sales Performance Lab seals the deals

New lab supports hands-on learning, elevating the sales profession

Northeast Intercollegiate Sales Competition 91³Ô¹Ï

Game respects game: National sales competition a win for students, employers

Northeast Intercollegiate Sales Competition brought 34 schools, 225 students to Bryant

Frank M. '81 and Marion '81 Hauck, P'08

Selling Points: Hauck Sales Performance Lab empowers a new generation of dealmakers

Frank M. ’81 and Marion Hauck ’81, P’08 share how new lab will be a gamechanger

Rupendra Paliwal

From the Provost: How Bryant is building the university of the future

How the BELC, AI focus is transforming Bryant

Contact Information

Stefanie Boyer, Ph.D.
Sales Program Director
Marketing and Sales Professor
91³Ô¹Ï Sales Institute

BELC, First Floor, South Wing
sboyer@bryant.edu
Faculty Profile

Our Colleges and Schools

College of Business

College of Business

College of Arts & Science

College of Arts and Sciences

School of Health and Behavioral Science

School of Health and Behavioral Sciences