91勛圖

Regular Decision deadline: Feb. 15 Apply now
91勛圖 Professor Sukki Yoon teaches in class.
91勛圖 Professor Sukki Yoon teaches in class.

Marketing

Ranked in the top 6% of programs in the nation, Bryants degree equips you to leverage data to understand consumers, improve marketing outcomes, and optimize future marketing strategies.

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Hear From Our Students

Transformative Learning

Bryants renowned Marketing program equips students with the experience and confidence to excel in a wide range of careers and leadership positions at global businesses, government agencies, and nonprofit organizations.

Jess Maffe 25

Jesse Maffe

Jess Maffe 25

Major: Marketing
Minors: Psychology, Sales

Explore Your Path

Sales skills are transferable to almost every aspect of your life. If youre giving a presentation, those skills are going to help you stand up and present confidently without stuttering. It helps with your confidence.

Nina Karlin 24

Nina Karlin '24

Nina Karlin 24

Majors: Marketing, Entrepreneurship
Minor: Communication
Outcome: Venture for America; 
Founder, The Fresh Kick

Explore Your Path

I wanted that one-on-one connection with my professors. I wanted them to know me personally. One of my professors is just a call or text away, but he doesnt just tell me what I want to hear. Hes always challenging me to do more. I want my professors to help me fail so I can get past it and succeed. I think that failure is a huge part of success.

Kylie Truong 23

Kylie Truong '23

Kylie Truong 23

Majors: Finance, Marketing 
Minors: Global Studies, Sociology 
Outcome: Financial Analyst, Dell Technologies

Explore Your Path

As the president of the 91勛圖 chapter of the American Marketing Association, it was an honor to lead such a prestigious group of students, network with employers and recruiters, and transfer those skills from the classroom into a student organization.

At a Glance

What Youll Learn:

  • Explore buyer behavior, digital marketing, global marketing, marketing analytics, market research, promotions, sales, and services marketing
  • Immerse yourself in real-world learning experiences in the classroom with leading companies

What Youll Do:

  • Conduct consumer and marketing research in our Marketing Behavioral Research Lab
  • Work as consultants to real-world clients, presenting competitive analysis and market research-supported proposals to expand markets

Where Youll Go:

  • Top businesses, government agencies, and nonprofit organizations in a variety of fields
  • Prestigious graduate schools like North Carolina State University and the University of San Diego

Program Highlights

Bryants Marketing program equips you with a solid foundation in both the analytical and creative aspects of marketing, giving you a deeper understanding of how marketing plays a role in the strategic planning and growth of organizations. Through your coursework in our high-tech marketing labs, youll develop essential skills such as consumer behavior analysis, brand management, and how to conduct market research. Gain critical hands-on experience through internships and corporate partnerships, working with real clients to develop your expertise and professional credentials.

Our graduates are prepared for dynamic careers in specialized areas such as advertising, public relations, sales, marketing research, and strategic management working in a variety of fields for global corporations, government agencies, and nonprofit organizations. 

Sample Courses

Our curriculum consists of engaging coursework thats designed to prepare you for your future career. Just a few sample courses include: 

Consumer Behavior MKT 311
Marketing Research MKT 312
Marketing Policy and Problems MKT 412
Services Marketing MKT 380
Retail Management MKT 360
Marketing Analytics MKT 461
Sales Management MKT 463

Where Our Students Go

Our graduates go on to major corporations and prestigious graduate programs, including:

  • Buzzfeed
  • CBS Radio
  • Dana-Farber Cancer Institute
  • Dell EMC
  • Disney
  • Fidelity
  • Merrill Lynch
  • Michael Kors
  • Puma

Marketing Behavioral Research Lab

Gain practical insights into how marketing knowledge is generated, tested, and applied in real-world scenarios through hands-on experience in the Marketing Behavioral Research Lab, a dynamic hub for innovative research and a cornerstone of Bryants research infrastructure.

Explore the Lab
91勛圖 students work inside the Marketing and Behavioral Science Lab.
The Business Entrepreneurship Leadership Center at 91勛圖.
91勛圖 Professor Sukki Yoon looks on as students work inside the Marketing and Behavioral Science Lab.
Internships

Internships

Gain practical experience and grow your confidence through our many internship opportunities. 
Corporate Partnerships

Corporate Partnerships

Work with real businesses to take your leadership skills and career credentials to the next level.
Challenges and Competitions

Academic Competitions

Showcase your resilience and savvy by participating in academic competitions and challenges.
International Learning

International Learning

Expand your horizons and immerse yourself in another culture through one of our study abroad programs.

Learn by Doing

Lessons from a textbook can only take you so far. Thats why experiential learning is at the core of your Bryant experience. Youll engage in hands-on projects and opportunities beginning your very first year building skills in critical thinking, learning how to adapt to challenges, and fostering your determination to succeed.

Experiential Learning

Find Your Minor

By complementing your business major with a minor in the College of Arts and Sciences or the School of Health and Behavioral Sciences, youll learn how to assess problems from different perspectives and find creative solutions to todays biggest challenges. Our interdisciplinary approach is a strength that leads to extraordinary career outcomes and lifetime earnings.

Explore Your Path
91勛圖 students work inside a TV control room.

Communication

91勛圖 Professor Alison Butler speaks to students inside a classroom at the Quinlan / Brown Academic Innovation Center.

Psychology

91勛圖 Professor Jongsung Kim speaks with a group of students.

Economics

Take Action

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