Department Chair
Michael Gravier
Marketing Analytics
Learn how to use data to make decisions that enhance customer relationships, improve marketing outcomes, and optimize future marketing strategies.
At a Glance
What Youll Learn:
- The basics of consumer behavior and the value of data analysis and strategic decision-making
- How to use applied tools to analyze databases of markets, consumers, or products
What Youll Do:
- Apply your marketing analytics skills to your major or area of interest
- Master tools such as Excel, R, PowerBI, and Tableau for business applications
Where Youll Go:
- Marketing specialist, analyst, or strategist roles at tech companies, consulting firms, financial institutions, healthcare organizations, government agencies, sports organizations, and more
Program Highlights
Business and policy decisions are increasingly driven by the numbers. Marketing decision-makers, in particular, base decisions upon hard data and often complex analysis of customers. Successful careers in marketing and a variety of other fields require a deep understanding of marketing analytics, including how to develop, interpret, and present findings and results.
Bryants Marketing Analytics minor will equip you with the conceptual background and applied tools to analyze the databases of markets, consumers, or products helping you to drive strategy and decision-making within organizations.
Sample Courses
Our curriculum consists of engaging coursework thats designed to prepare you for your future career. Just a few sample courses include:
Marketing Research
MKT 312
Marketing Policy and Problems
MKT 412
Marketing Analytics
MKT 461
Statistics II
MATH 350
Learn by Doing
Lessons from a textbook can only take you so far. Thats why experiential learning is at the core of your Bryant experience. Youll engage in hands-on projects and opportunities beginning your very first year building skills in critical thinking, learning how to adapt to challenges, and fostering your determination to succeed.
Internships
Gain practical experience and grow your confidence through our many internship opportunities.
Corporate Partnerships
Work with real businesses to take your leadership skills and career credentials to the next level.
Academic Competitions
Showcase your resilience and savvy by participating in academic competitions and challenges.
International Learning
Expand your horizons and immerse yourself in another culture through one of our study abroad programs.